Leanne Shelton

AI is here to stay – but your originality, strategy, and voice should always lead the way. If your team’s starting to sound a little same-same… if confidence is dipping behind prompts… or if you just know you could be using these tools more purposefully – that’s your sign to act.

It finally happened – and I’m not impressed. My phone rang. It didn’t say Suspected Spam (for once!) so I answered it. Then heard a pause before a somewhat robotic voice started its spiel.
“Is this Write Time Marketing?”
“Umm, no. That’s my old business that I’ve closed down.”

Yes, the world is changing. Yes, AI will transform industries. I’m not in denial.
But using it as an excuse for mass layoffs doesn’t just wreck lives – it fuels the exact self‑fulfilling prophecy the media keeps harping on about.

Today, you’re getting a 100% human-written article. Why? Because a couple of recent conversations highlighted its importance.

You don’t need to figure it all out alone. Here’s your opportunity to start building an AI-ready team – and keep your leadership human-first – with the AI Readiness Mini-Course

There’s something strangely addictive about watching AI fill the screen with words in seconds. It feels just so productive – and there’s nothing like ticking a big task off your to-do list without breaking a sweat. But here’s the thing I remind every leader and entrepreneur I work with: Speed isn’t strategy. And ‘done’ doesn’t always mean ‘done well’.

As business owners, marketers, writers – humans – we’ve built our reputations on being the expert. The creator. The thinker. The voice behind the words. So the moment we introduce AI into the process, even as a collaborator, it can feel like we’re somehow letting ourselves down. Or worse – misleading our audience.

Most leaders I work with aren’t fighting AI anymore. You’ve all stopped resisting. Instead, you’re experimenting – and starting to see the potential.