In the Media

As business owners, marketers, writers – humans – we’ve built our reputations on being the expert. The creator. The thinker. The voice behind the words. So the moment we introduce AI into the process, even as a collaborator, it can feel like we’re somehow letting ourselves down. Or worse –

Most leaders I work with aren’t fighting AI anymore. You’ve all stopped resisting. Instead, you’re experimenting – and starting to see the potential.

Lately, I’ve had multiple people say to me “I’ve heard we’re not supposed to say ‘please’ and ‘thank you’ to AI anymore. It’s bad for the environment.” I’m going to say something that might ruffle a few eco-feathers here:
I still say please and thank you. Every single time.

I know it’s not human. Let’s get that out of the way. Having said that – I still treat it like a person. Why? Because when I treat AI like a junior human team member – not a mysterious pattern-predicting bot – I get better results.

If you’re building a future where the first instinct is to replace your people rather than retrain them, you’re not leading innovation. You’re outsourcing your responsibility. If you’re serious about future-proofing your business, the goal shouldn’t be replacing humans. It should be reimagining their potential.

If AI doesn’t understand who it’s talking to – it doesn’t matter how well it knows the business behind it. Because the message will fall flat. Every time.