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With AI creeping into everything from customer service to content creation, businesses face a critical question: Are we using AI to enhance human skills – or are we letting it replace what makes us unique?

While it’s easy to get caught up in the rapid pace of AI advancements, keeping up with every new tool and update isn’t the goal. The real competitive edge comes from understanding how to think about AI – how to train it, critique it, and use it strategically.

So you’ve decided to investigate AI training this year – great choice! But with so many options out there, how do you know which provider will actually deliver a Return on Investment (ROI) instead of adding to your confusion? From personal observations and feedback from others, there are some key things you need to avoid. … Read more

Everyone in your marketing team or agency is staring at ChatGPT, CoPilot, and Gemini like they’ve just landed from another planet. There’s a mix of excitement, confusion, and maybe a little fear. Sound familiar? Uh-huh. I see SO many teams out there who are feeling exactly the same way as yours.

Agentic AI is stepping into the spotlight in 2025, promising greater autonomy in both personal and professional tasks. What are AI Agents? Why should we pay attention?

How do you feel about Artificial Intelligence (AI)? As a business leader, you’re likely to have strong views on the topic. From my experience, I’m guessing you’ve joined one of two parties: ‘The Excited’ or ‘The Fearful’. Those at ‘The Excited’ party embrace AI’s possibilities, experimenting with new tools and prompts, while the people at … Read more

If you’ve known me for a while, you might be familiar with the story around my business ‘pivot’. For others, you might be wondering how I got to where I am today – and how I made it all happen so quickly. Let’s start by saying, for me it was one of those ‘If you … Read more

Are you determined to find ways to integrate AI into your marketing practices – without compromising the human touch – but feel completely overwhelmed about which tools to invest in and best methods for usage? I get it. When Artificial Intelligence was made super accessible and thrown into the non-IT crowd two years ago, the … Read more

While you’ve dabbled with ChatGPT here and there, you’re probably still unsure of how to make the most of it for truly personalised and on-brand marketing content. Without sounding like a robot. Am I right? Well, it all comes down to effective prompt engineering. And learning how to prompt with GenAI tools (like ChatGPT) is … Read more

Are you already becoming savvy to boring and lifeless ChatGPT content – across blogs, socials, and advertising copy? I know I am. If you’re a marketer and/or small business owner like me, I have an important message for you: It’s our responsibility to connect with our audience. Whether for our own company or for our … Read more

The other day, I was tagged in a local Facebook group (by a few people actually!) after someone asked for a “writer of some sort to write an ‘About Us’ page for a website/business.” And, almost instantly, my blood began to boil. Not because other copywriters were tagged and commented. (Super happy for them to … Read more

4 ways ChatGPT can improve your systems and processes By now, you’re probably aware of the incredible impact ChatGPT can have on enhancing your content marketing strategy. It’s no secret that ChatGPT can be your writing assistant, helping you craft captivating blog articles, engaging social media posts, and compelling e-newsletters. But here’s the exciting part … Read more