Want Better AI Content? Start with a Better Brief

Want Better AI Content? Start with a Better Brief

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If you already know how to delegate tasks to real people, you’re much closer to mastering AI prompting than you think.

Seriously. 

You don’t actually need to start from scratch when embracing GenAI – you can just apply a skill you already have in a new way.

Think about the last time you handed a project to a junior team member. I’m guessing you didn’t just bark a vague order like, “Sort this out.” You gave them context. Background. Clear instructions. Maybe even a few examples to steer them in the right direction. Right?

Now imagine the opposite. You walk up to that same junior team member and hand them a massive project – no intro, no brief, no guidance – and expect them to nail it. The results? Confused. Off-track. Maybe even completely unusable.

That’s exactly what’s happening with AI right now.

It’s not that you’re bad at using these AI tools.
It’s just that no one has taught you how to brief them properly.

(And yes, sometimes the AI tools are just too ‘junior’ to help you effectively right now…but they’ll get there!)

When you treat AI like a mind reader or a search engine, you end up with vague, robotic, disappointing results. But when you treat it like an eager (but clueless) junior team member – and give it a real brief – everything changes.

And the best part? It’s much simpler (and faster) than you might think.

The myth of the “perfect” AI prompt

There’s a lot of noise out there about the “perfect prompt” – as if one magic sentence is all it takes to unlock incredible results. But (get ready for it) no perfect prompts exist.

AI tools don’t need the perfect words. They need the right level of detail – just like any junior (or any) team member would.

In the past week alone, two different people have sent me prompt templates and prompt-assistance websites to check out. While I appreciate the gesture, they’re just not for me. They don’t suit how my neurodiverse brain works. I don’t want rigid formulas that make me feel boxed in. I want the freedom to think, create, and brief in a way that feels natural.

That’s why I don’t have a magic list of prompts pinned to my desktop or sticky-taped to my monitor. I don’t follow a cheat sheet. I don’t rely on saved templates. Instead, I approach every AI task the same way I would brief a real human: Clear task. Clear context. Clear expectations.

That’s why I created the Magic AI Prompt Formula ©. It’s not a rigid script to memorise, but as a starting point for busy, overwhelmed leaders who are struggling to get quality output. 

 

Introducing The Magic AI Prompt Formula © 

If you’re new to prompting, having a structure to work with can be a game-changer.
Not because you need to follow rigid rules – but because a simple framework helps you remember what matters most.

The Magic AI Prompt Formula © gives you a clear starting point for any task.
It’s made up of six easy elements:

  • Task: What do you want AI to do?

  • Context: Who’s it for? Why does it matter?

  • Sample Content: What does “good” look like?

  • Persona: Who should the AI “pretend” to be?

  • Format: What structure or style do you want?

  • Tone: How should it sound to your audience?

The more detail you share upfront, the faster they’ll hit the mark – and the less time you’ll waste fixing vague, robotic drafts later. But if you forget an element, no worries. Just include it in the follow up conversation with AI – just like you would with your junior team member.

Once you get used to thinking this way, prompting stops feeling like guesswork.
It starts feeling more like leadership.

 

AI doesn’t need magic tricks. It needs a leader.

When you know how to brief properly, AI becomes a true extension of your brain – faster, sharper, and actually useful.

Grab your free Magic AI Prompt Formula © here and start turning AI into the team member you wish you had months ago.

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Leanne Shelton Speaking at a keynote