How do you feel about Artificial Intelligence (AI)? As a business leader, you’re likely to have strong views on the topic. From my experience, I’m guessing you’ve joined one of two parties: ‘The Excited’ or ‘The Fearful’. Those at ‘The Excited’ party embrace AI’s possibilities, experimenting with new tools and prompts, while the people at … Read more
If you’ve known me for a while, you might be familiar with the story around my business ‘pivot’. For others, you might be wondering how I got to where I am today – and how I made it all happen so quickly. Let’s start by saying, for me it was one of those ‘If you … Read more
Are you determined to find ways to integrate AI into your marketing practices – without compromising the human touch – but feel completely overwhelmed about which tools to invest in and best methods for usage? I get it. When Artificial Intelligence was made super accessible and thrown into the non-IT crowd two years ago, the … Read more
While you’ve dabbled with ChatGPT here and there, you’re probably still unsure of how to make the most of it for truly personalised and on-brand marketing content. Without sounding like a robot. Am I right? Well, it all comes down to effective prompt engineering. And learning how to prompt with GenAI tools (like ChatGPT) is … Read more
Are you already becoming savvy to boring and lifeless ChatGPT content – across blogs, socials, and advertising copy? I know I am. If you’re a marketer and/or small business owner like me, I have an important message for you: It’s our responsibility to connect with our audience. Whether for our own company or for our … Read more
The other day, I was tagged in a local Facebook group (by a few people actually!) after someone asked for a “writer of some sort to write an ‘About Us’ page for a website/business.” And, almost instantly, my blood began to boil. Not because other copywriters were tagged and commented. (Super happy for them to … Read more
4 ways ChatGPT can improve your systems and processes By now, you’re probably aware of the incredible impact ChatGPT can have on enhancing your content marketing strategy. It’s no secret that ChatGPT can be your writing assistant, helping you craft captivating blog articles, engaging social media posts, and compelling e-newsletters. But here’s the exciting part … Read more
How to save time and make more sales from your ChatGPT content By now, you’ve probably heard about the content-producing Artificial Intelligence (AI) tool, ChatGPT, that’s seemingly taking over the world. Or read my previous blogs on the topic here. Many organisations and small business owners are embracing it. And have already found ChatGPT to … Read more
Enhance your business content: Crafting dynamic prompts for ChatGPT So you’re ready to embrace the cool new AI kid on the block – ChatGPT – but have no idea where to start? Maybe you’ve dabbled with writing prompts, but struggle to produce halfway decent content for your business? Or maybe you’ve been too scared to … Read more
